https://paulhile.cargo.site Paul Hile Fri, 07 Jun 2019 18:34:41 +0000 https://paulhile.cargo.site en https://paulhile.cargo.site/Homepage Wed, 24 Oct 2018 19:13:47 +0000 Paul Hile https://paulhile.cargo.site/Homepage https://paulhile.cargo.site/YouTube-Rewind-2018 Fri, 07 Jun 2019 15:59:50 +0000 Paul Hile https://paulhile.cargo.site/YouTube-Rewind-2018 &nbsp; <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/62490de26df5b4e06c7bff904db75675132e845ffd4ab4740c3818231c0bbc78/r_Youtube_Rewind_2018_Final_Thumbnail.jpg" data-mid="43944878" border="0" src="https://freight.cargo.site/w/1000/i/62490de26df5b4e06c7bff904db75675132e845ffd4ab4740c3818231c0bbc78/r_Youtube_Rewind_2018_Final_Thumbnail.jpg" /> https://paulhile.cargo.site/YouTube-TV-MLB-World-Series Fri, 07 Jun 2019 18:34:41 +0000 Paul Hile https://paulhile.cargo.site/YouTube-TV-MLB-World-Series I took a swing at some scriptwriting for YouTube TVs World Series campaign. The commercials aired on AR screens that were superimposed on the stadium’s seating. &nbsp; Read about it here on the&nbsp;MLB site.&nbsp; <img width="951" height="538" width_o="951" height_o="538" data-src="https://freight.cargo.site/t/original/i/a4838eb6a9897af0064e6819f2b07774d035b30b690b61e4f7194600251d1c50/Screen-Shot-2019-06-07-at-2.26.30-PM.png" data-mid="43953643" border="0" src="https://freight.cargo.site/w/951/i/a4838eb6a9897af0064e6819f2b07774d035b30b690b61e4f7194600251d1c50/Screen-Shot-2019-06-07-at-2.26.30-PM.png" /> https://paulhile.cargo.site/YouTube-Originals-Key-Art Wed, 24 Oct 2018 20:18:49 +0000 Paul Hile https://paulhile.cargo.site/YouTube-Originals-Key-Art Hook Studios produced a lot of the Key Art for YouTube Originals shows and movies. The brief always asked for art and headlines, and that’s where I’d shine. &nbsp; <img width="768" height="1130" width_o="768" height_o="1130" data-src="https://freight.cargo.site/t/original/i/07a5cd751cf9f07335dfe08b89f16d0040c6ad6336b9200582e2c224814e29e0/Screen-Shot-2019-06-07-at-12.11.01-PM.png" data-mid="43945315" border="0" src="https://freight.cargo.site/w/768/i/07a5cd751cf9f07335dfe08b89f16d0040c6ad6336b9200582e2c224814e29e0/Screen-Shot-2019-06-07-at-12.11.01-PM.png" />&nbsp; &nbsp;&nbsp;<img width="766" height="1129" width_o="766" height_o="1129" data-src="https://freight.cargo.site/t/original/i/8ea3d0d1189ff2adce588ba82448ff047a1984aa10362c48e89ff6ece5f5928f/Screen-Shot-2019-06-07-at-11.15.28-AM.png" data-mid="43942781" border="0" src="https://freight.cargo.site/w/766/i/8ea3d0d1189ff2adce588ba82448ff047a1984aa10362c48e89ff6ece5f5928f/Screen-Shot-2019-06-07-at-11.15.28-AM.png" />&nbsp; &nbsp;&nbsp; https://paulhile.cargo.site/Shinola-A-Year-in-Review-video Tue, 06 Mar 2018 22:18:00 +0000 Paul Hile https://paulhile.cargo.site/Shinola-A-Year-in-Review-video 2017 was a big year for Shinola, but not enough people were talking about. So I wrote and co-produced a commercial with the art director and pitched it Shinola’s President. It went live a couple days later. &nbsp; https://paulhile.cargo.site/Shinola-Hotel-Construction-Wrap Fri, 06 Apr 2018 21:02:25 +0000 Paul Hile https://paulhile.cargo.site/Shinola-Hotel-Construction-Wrap When construction started on the Shinola Hotel in downtown Detroit, Shinola and Bedrock's executive teams wanted to make a bold statement about their joint venture. There was one problem. &nbsp; I only had 30 minutes to get something approved and to the printer. "American craftsmanship and urban luxury. The hotel only Detroit could build." <img width="1684" height="1004" width_o="1684" height_o="1004" data-src="https://freight.cargo.site/t/original/i/e0be06198e8d3641da06626f88dabac4e1aada2e47e666905d242a83390774e1/Screen-Shot-2018-04-06-at-4.49.43-PM.png" data-mid="27001843" border="0" src="https://freight.cargo.site/w/1000/i/e0be06198e8d3641da06626f88dabac4e1aada2e47e666905d242a83390774e1/Screen-Shot-2018-04-06-at-4.49.43-PM.png" />(photo by Michelle and Chris Gerard) https://paulhile.cargo.site/Shinola-Lake-Erie-Monster Tue, 06 Mar 2018 22:05:03 +0000 Paul Hile https://paulhile.cargo.site/Shinola-Lake-Erie-Monster The Lake Erie Monster was the most ambitious watch launch in company history. It was Shinola’s first timepiece with automatic movement, and their first dive watch - two major benchmarks for any watch manufacturer. &nbsp;The creative team dove head first, building a standalone website, package materials, and email campaign.We sold all 500 watches within days of its release earning the company a record $1.15 million. <img width="1535" height="10000" width_o="1535" height_o="10000" data-src="https://freight.cargo.site/t/original/i/dfb90463f8387f83b9a620e9c4409749e63d0d9881f78664383b976dab959816/Lake-eerie-monster_LP_Foundry_PDP_resized.jpg" data-mid="27001842" border="0" src="https://freight.cargo.site/w/1000/i/dfb90463f8387f83b9a620e9c4409749e63d0d9881f78664383b976dab959816/Lake-eerie-monster_LP_Foundry_PDP_resized.jpg" /> https://paulhile.cargo.site/Shinola-Catalog Thu, 22 Mar 2018 17:06:49 +0000 Paul Hile https://paulhile.cargo.site/Shinola-Catalog In an effort to reach new customers, Shinola launched it's first catalog heading into the 2017 holiday season. Our mission was to introduce new customers to our brand. As the sole copywriter on the project, I worked in&nbsp; with the brand manager, Shinola’s President and the companie’s owner to write and edit all of the copy. The result was a visually stunning catalog that proved its worth in increased holiday sales. View the entire catalog here. <img width="1380" height="876" width_o="1380" height_o="876" data-src="https://freight.cargo.site/t/original/i/814b9b0d4d6d125825fead09d7cdc647e37861f00173ae9f6ad3aa3fad710543/Screen-Shot-2018-03-22-at-1.04.08-PM.png" data-mid="27001841" border="0" src="https://freight.cargo.site/w/1000/i/814b9b0d4d6d125825fead09d7cdc647e37861f00173ae9f6ad3aa3fad710543/Screen-Shot-2018-03-22-at-1.04.08-PM.png" /><img width="1374" height="882" width_o="1374" height_o="882" data-src="https://freight.cargo.site/t/original/i/8789dbbc3e284f2067635577a58b9f9de55bb7ce05056eb0a6bbe7eab2613c74/Screen-Shot-2018-03-22-at-1.04.27-PM.png" data-mid="27001840" border="0" src="https://freight.cargo.site/w/1000/i/8789dbbc3e284f2067635577a58b9f9de55bb7ce05056eb0a6bbe7eab2613c74/Screen-Shot-2018-03-22-at-1.04.27-PM.png" /> <img width="1378" height="880" width_o="1378" height_o="880" data-src="https://freight.cargo.site/t/original/i/1722ab16ddf38dab799f1f4eeed034845c20460d19b47f07e5429e225351fb75/Screen-Shot-2018-03-22-at-1.04.44-PM.png" data-mid="27001839" border="0" src="https://freight.cargo.site/w/1000/i/1722ab16ddf38dab799f1f4eeed034845c20460d19b47f07e5429e225351fb75/Screen-Shot-2018-03-22-at-1.04.44-PM.png" /> https://paulhile.cargo.site/Shinola-Emails Tue, 06 Mar 2018 22:08:20 +0000 Paul Hile https://paulhile.cargo.site/Shinola-Emails Email is one of Shinola's main storytelling platforms. On an average week, the company would send 2-5 emails touting new products, opportunities, or features. Head over to milled.com/shinola and you'll see nearly two years of emails I've worked on. Here are just a few of my favorites. <img width="1288" height="9873" width_o="1288" height_o="9873" data-src="https://freight.cargo.site/t/original/i/7d01f25d6327082656b816641ede8e0870ef5e01e22cf0059a9e346e9e0a987d/Back_To_Work_Campus_V2COMP1.jpg" data-mid="27001844" border="0" src="https://freight.cargo.site/w/1000/i/7d01f25d6327082656b816641ede8e0870ef5e01e22cf0059a9e346e9e0a987d/Back_To_Work_Campus_V2COMP1.jpg" /> <img width="1288" height="5841" width_o="1288" height_o="5841" data-src="https://freight.cargo.site/t/original/i/d697aa740392ec3c3057a1976c782cec28bd427183c07112a6d3016393233f05/Bikes-and-bags_email1.jpg" data-mid="27001846" border="0" src="https://freight.cargo.site/w/1000/i/d697aa740392ec3c3057a1976c782cec28bd427183c07112a6d3016393233f05/Bikes-and-bags_email1.jpg" /> https://paulhile.cargo.site/Shinola-We-Are-One-book Fri, 06 Apr 2018 19:16:48 +0000 Paul Hile https://paulhile.cargo.site/Shinola-We-Are-One-book At the end of 2016, Shinola's President approached me about a secret project. He wanted to send a letter to all 650+ employees ahead of the New Year. I worked with art director to create a premium clothbound book that shared Shinola’s vision for 2017, and included a personalized letter from the executive team encouraging all Shinola employees to work together. <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/e7a54a80c2a6c71e6c1c55f4d43fbc805a4589dca8c942b684f178a0711bd47f/_59A8944_o.jpg" data-mid="27001849" border="0" src="https://freight.cargo.site/w/1000/i/e7a54a80c2a6c71e6c1c55f4d43fbc805a4589dca8c942b684f178a0711bd47f/_59A8944_o.jpg" /><img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/f99b4db0ff069bdf1cbed97ba27ef4535a66a3baff193c34f5ecada14aa2b1c3/_59A8961_o.jpg" data-mid="27001850" border="0" src="https://freight.cargo.site/w/1000/i/f99b4db0ff069bdf1cbed97ba27ef4535a66a3baff193c34f5ecada14aa2b1c3/_59A8961_o.jpg" />